I was in discussions with a client about building out their multi language website. We were talking about why he wanted to serve up his site in multiple languages and his answer really struck a chord with me and I wanted to share it with you. The Normal Reasons to Translate The two usual reasons people translate their sites are. 1) To increase the reach of their sales By translating your content, it makes it easier to make sales as people can understand the benefits and features in their own language. 2) They have to due to legal requirements Certain countries […]
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