Keep Up Content Marketing When On Vacation
As you read this I’m on a few days holiday with my family, but I want to keep up my content marketing when on vacation.
Consistency in content marketing is key, I wanted to keep posting while I was away but didn’t want to take time out of my break to actually write a post. So back on Februrary 11th I wrote this post and scheduled it’s publication and marketing for the 16th, here is how I did it.
Scheduled Posts
Instead of just publishing a post there is also an option to schedule the publication at a date and time in the future.
Once you have set a future date and time for publication and click publish, the post is not made live there and then, it is marked as scheduled.
Marketing Your Future Post
Publishing a post is not the only thing you can do in the past, you can also schedule your post promotion. I promote in three ways
- An email to my subscribers
- A couple of tweets
- An update on my Facebook page
Mailchimp
In mailchimp I create a campaign each week with a small overview of the post I have written and send it out to my list to promote my posts.
Mailchimp has a very useful feature where I can schedule the send of the campaign, I set it for the 16th at 3pm, a couple of hours after the actual publication.
Social Media
I put a link on my social feeds when I publish a new post, I work with Twitter and Facebook WPDude page.
I use a tool called Hootsuite for social updates, and one of it’s tools is a schedule tweet/post.
Wrap Up – Content Marketing When On Vacation
You don’ have to be present to publish a blog post, a little bit of preparation and your content marketing can continue even when you are away.
It’s lovely where we are, wish you were here.
Photo Credit: Accidental Hedonist via Compfight cc
